L.G.R
About the Brand
L.G.R is an Italian luxury eyewear brand renowned for combining handcrafted quality with a distinctive sense of adventure and heritage. Founded by Luca Gnecchi Ruscone, the brand takes inspiration from Africa and produces every pair entirely by hand in Italy. L.G.R frames stand out for their vintage inspired silhouettes, rich colourways and artisanal construction. Favoured by celebrities and style enthusiasts alike, L.G.R offers a genuinely different alternative to mass produced eyewear, rooted in storytelling, craftsmanship and authenticity.
Origins and Heritage
The story of L.G.R begins in 1936, when founder Luca Gnecchi Ruscone’s grandfather, Raffaello Bini, travelled to Asmara in Eritrea and later opened an optical and photography store there. Decades later, Luca discovered a box of his grandfather’s colonial era sunglasses while visiting the region. Captivated by their design, he brought them back to Italy and tracked down the original manufacturers. This discovery became the foundation of L.G.R, launched in the mid 2000s as a tribute to that heritage.
Trademark Features
L.G.R eyewear is defined by vintage inspired shapes, bold colour combinations and exceptional Italian craftsmanship. Each pair is handmade by small artisanal families using traditional methods, with cellulose acetate polished over several days to achieve a deep, lasting finish. Frames are named after African cities and landmarks, reflecting the brand’s cultural roots. Stainless steel is used for durability and design flexibility, while tempered mineral glass lenses ensure long term performance. The result is eyewear that feels both nostalgic and distinctive.
Innovation and Philosophy
L.G.R’s philosophy is built on authenticity, heritage and uncompromising craftsmanship rather than fleeting trends. The brand deliberately avoids mass production, instead relying on skilled artisans to create frames using techniques passed down through generations. Every new design looks back to the brand’s African and Italian roots, ensuring innovation stays grounded in genuine substance. This dedication to quality and storytelling has earned L.G.R a loyal international following among those seeking eyewear with real character and history.